MGMT 10153: CUSTOMER RELATIONS MANAGEMENT

Credits 3 Lecture Hours 3 Lab Hours 0

Learn to develop customer relationships through a deepened understanding of the concepts and best practices. Students will develop customer relationships through understanding the benefits of customer relations; appreciating how technology can be used to help with customer relations; understanding challenges organizations face; knowledge of key decision variables; hands-on practice through case studies; and how to communicate effectively. Formerly MGT 1013.