Breadcrumb Home Business BUS 2513 BUS 2513: PRINCIPLES OF MARKETING Download as PDF Program Business Credits 3 Lecture Hours 3 Lab Hours 0 ACTS Equivalency Course ID MKTG 2003 Provides a study of the business activities performed to direct the flow of goods and services from the producer to the consumer. Major topics include consumer behavior, market research, products, pricing, promotion, and distribution.